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Paid Surveys:
A paid or incentivized survey is a type
of statistical survey where the participant is rewarded
through an incentive program, generally entry into a
sweepstakes program or a small cash reward, for completing
one or more surveys. A paid survey is used to collect
quantitative information about the participants' personal
and economic habits set against their particular demographic.
Incentivized surveys are considered to be more likely
to catch a wider and more representative range of respondents
compared to unincentivised surveys.
Paid surveys are a great work from
home opportunity to make some extra money in your spare
time. Internet surveys are fun. At the same time, you
help in the development of new products. Market research
companies are interested in knowing your opinion on
various matters on behalf of their clients. They are
willing to pay you for the time you spend for them.
Most of the reputed paid survey sites are online divisions
of market research companies. They are all free to join
and give rewards ranging from $1 to $100 or more per
survey completed. Some paid survey sites enter you into
sweepstakes where you can earn more money. Others may
reward you with points which can be later redeemed for
cash.
Statistical Surveys
are used to collect quantitative information about items
in a population. Surveys of human populations and institutions
are common in political polling and government, health,
social science and marketing research. A survey may
focus on opinions or factual information depending on
its purpose, and many surveys involve administering
questions to individuals. When the questions are administered
by a researcher, the survey is called a structured interview
or a researcher-administered survey. When the questions
are administered by the respondent, the survey is referred
to as a questionnaire or a self-administered survey.
Advantages and Disadvantages of Surveys
Advantages:
1. It is an efficient way of collecting information
from a large number of respondents. Very large samples
are possible. Statistical techniques can be used to
determine validity, reliability, and statistical significance.
2. Surveys are flexible in the sense that a wide range
of information can be collected. They can be used to
study attitudes, values, beliefs, and past behaviors.
3. Because they are standardized, they are relatively
free from several types of errors.
4. They are relatively easy to administer.
5. There is an economy in data collection due to the
focus provided by standardized questions. Only questions
of interest to the researcher are asked, recorded, codified,
and analyzed. Time and money is not spent on tangential
questions.
6. Cheaper to run.
Disadvantages:
1. They depend on subjects’ motivation, honesty,
memory, and ability to respond. Subjects may not be
aware of their reasons for any given action. They may
have forgotten their reasons. They may not be motivated
to give accurate answers, in fact, they may be motivated
to give answers that present themselves in a favorable
light.
2. Structured surveys, particularly those with closed
ended questions, may have low validity when researching
affective variables.
3. Although the chosen survey individuals are often
a random sample, errors due to nonresponse may exist.
That is, people who choose to respond on the survey
may be different from those who do not respond, thus
biasing the estimates.
4. Survey question answer-choices could lead to vague
data sets because at times they are relative only to
a personal abstract notion concerning "strength
of choice". For instance the choice "moderately
agree" may mean different things to different subjects,
and to anyone interpreting the data for correlation.
Even yes or no answers are problematic because subjects
may for instance put "no" if the choice "only
once" is not available.
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