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Multi
Level Marketing Plans:
Companies have devised a variety of
MLM compensation plans over the decades. Here are few
plans commonly offered by different companies all over
the world.
1:- Unilevel Plans: This
type of plan is often considered the simplest of compensation
plans. The plan allows a person to sponsor one line
of distributors, called a "frontline."
Every distributor the person sponsors is considered
to be on that sponsor's frontline and there is no limit
to the amount of people one can sponsor in the frontline.
The common goal of this plan is to recruit a large number
of frontline distributors and then encourage them to
do the same. This is due to the fact that commissions
are normally paid out on a limited depth, which typically
means sponsor can earn commissions on sales between
5 and 7 levels deep.
2:- Stairstep Breakaway Plans:
This type of plan is characterized as having representatives
who are responsible for both personal and group sales
volumes. Volume is created by recruiting and by retailing
product. Various discounts or rebates may be paid to
group leaders and a group leader can be any representative
with one or more downline recruits. Once predefined
personal and/or group volumes are achieved, a representative
moves up a commission level. This continues until the
representative's sales volume reaches the top commission
level and "breaks away"
from their upline. From that point on, the new group
is no longer considered part of his upline's group and
the multi-level compensation aspect ceases. The original
upline usually continues to be compensated through override
commissions and other incentives.
3:- Matrix Plans: This
type of plan is similar to a Uni-Level plan, except
there is also a limited number of representatives who
can be placed on the first level. Recruits beyond the
maximum number of first level positions allowed are
automatically placed in other downline positions. Matrix
plans often have a maximum width and depth. When all
positions in a representative's downline matrix are
filled (maximum width and depth is reached for all participants
in a matrix), a new matrix may be started.
4:- Binary Plans: A binary
plan is a multilevel marketing compensation plan which
allows distributors to have only two front-line distributors.
If a distributor sponsors more than two distributors,
the excess are placed at levels below the sponsoring
distributor's front-line. This "spillover"
is one of the most attractive features to new distributors
since they need only sponsor two distributors to participate
in the compensation plan. The primary limitation is
that distributors must "balance"
their two downline legs to receive commissions. Balancing
legs typically requires that the number of sales from
one downline leg constitute no more than a specified
percentage of the distributor's total sales.
5:- Hybrid Plans: Hybrid plans are compensation plans
that are constructed using elements of more than one
type of compensation plan.
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