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Make
Money Through Google Adsense:
AdSense is an ad serving application
run by Google Inc. Website owners can enroll in this
program to enable text, image, and more recently, video
advertisements on their websites. These advertisements
are administered by Google and generate revenue on either
a per-click or per-impression basis. Google beta tested
a cost-per-action service, but discontinued it in October
2008 in favor of a DoubleClick offering (also owned
by Google).
How AdSense Works:
* The webmaster inserts the AdSense JavaScript code
into a webpage.
* Each time this page is visited, the JavaScript code
uses inlined JSON to display content fetched from Google's
servers.
* For contextual advertisements, Google's servers use
a cache of the page to determine a set of high-value
keywords. If keywords have been cached already, advertisements
are served for those keywords based on the AdWords bidding
system.
* For site-targeted advertisements, the advertiser chooses
the page(s) on which to display advertisements, and
pays based on cost per mille (CPM), or the price advertisers
choose to pay for every thousand advertisements displayed.
* For referrals, Google adds money to the advertiser's
account when visitors either download the referred software
or subscribe to the referred service. The referral program
was retired in August 2008.
* Search advertisements are added to the list of results
after the visitor performs a search.
* Because the JavaScript is sent to the Web browser
when the page is requested, it is possible for other
website owners to copy the JavaScript code into their
own webpages. To protect against this type of fraud,
AdSense customers can specify the pages on which advertisements
should be shown. AdSense then ignores clicks from pages
other than those specified.
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